inspire network
North Norfolk has a wealth of inspiring businesses responding to economic pressures, environmental challenges and shifts in consumer preferences by developing and changing their business offer. Local diversification includes investing in tourism and hospitality, value-added agriculture, renewable energy projects, leisure and recreation, reforestation or conservation schemes and property development.
Hear how local businesses have adapted to the challenge of rural diversification.
Learn about their journeys, read their stories and check out their videos.
Lodge Farm Norfolk, part of the Gurney Farm Estate, is based at Northrepps. There are several challenges facing rural farms and agricultural businesses, making diversification essential for many estates to create new income streams.
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The Norfolk Padel project was a rural diversification project developed by the team at MJ Goodley Farms. They created a new income stream for the farm by building a new sports facility for the fast-growing sport of padel tennis.
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Diversification has included the introduction of luxury glamping accommodations, a restaurant site, and the creation of a wedding venue alongside the provision of commercial units for small businesses.
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Worstead Estate, based near the small village of Smallburgh, have ambitious plans to explore the diversification of their extensive estate through various activities such as establishing a venue for weddings and events and offering visitors opportunities for short-term lets and holidays.
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